“Men don’t need more options — they need better ones.”

That’s where our journey began.

Our founders spent years observing one big flaw in the Indian menswear industry:
every brand chose a lane —
fast fashion, premium wear, basics, or affordability.

But modern men don’t choose one lane.
Their lives move through many roles — student, professional, husband, father, leader.

Their wardrobes should move with them.

So the founders set out to create a brand that gives men everything they were missing:
premium quality, fresh designs, versatile categories, and pricing that respects reality.

One brand, all styles.
One roof, all age groups.
One vision — complete menswear done right.

That vision became Xross Button.